Internet Marketing Beginner Help, Home Based Business, Free Internet Marketing Glossary

So, you’ve decided to set up business online, create a product and take over the online world. You’re going to make your fortune, quit your day job and live happily ever after whilst hordes of people visit your website and give you money day after day.

Is that going to happen?

Sadly not. It would be nice if it did, but it is not likely to happen.

One of the biggest keys in online business success is identifying your target market. You may be sat there saying, “Yes but everyone wants to buy this.” And if you are, then you are going to fail. My apologies for my bluntness, but it is true. Everyone who has ever succeeded at business has identified their target market precisely.

Whether you are creating a product or marketing as an affiliate you have to know who your target market is.

What age are the people who would buy from you?

What do these people enjoy doing?

What do they want from life?

How much available cash do they have? (It’s no good trying to sell a $4997 product to homeless people)

What is their pain? (If you know their pain / problems in their life then you can target your product or copy for that)

These are just a few questions you can ask yourself when working on identifying your target market. There are many more, which I am sure you can think of. If you can understand this, then your sales will be much better.

Here’s an example. Imagine you have produced a goal setting book. Who would you say your target market is?

It’s everyone of course – everyone should have goals and so everyone can be happy and enjoy life!

Right?

WRONG!

You may sell some copies but ONLY to those people who are actively aware that they need goals.

However, what if you created lots of products from this one, for example, “Goal Setting for Estate Agents” specifically targeted at estate agents. And maybe “Goal Setting for Entrepreneurs” targeting entrepreneurs. And “Goal Setting for Managers”, “Goal Setting for Parents”, “Goal Setting for Politicians”, “Goal Setting for Cats”.

Because you have tightly identified your target market and targeted your product to them, you are much more likely to make a lot more sales because the people who will visit your site are much more likely to be interested in your product because it is specifically for them.

Identify your target market as closely as possible and then pitch your product to them, leveraging their pain and their wants, needs and desires. Do this, and your sales will soar

By Lama Kalla copyrights 2008

Lama Kalla

http://www.LamaKalla.com , http://www.InternetMarketingBeginner.com , http://www.BusinessPlanInternetMarketing.com http://www.WomenInSmallBusiness.com

1A Green Road, Woodville West SA 5011, Australia